Finding Product-Market Fit: 12 Months of Lessons From Sunbay @ Kogito Tech Cafe

Part of Poland Tech Week 2026 · Warsaw, 26-30 October. What does the search for product-market fit actually look like from the inside? Sunbay automates the most painful part of finance for small and mid-sized companies: getting invoices paid. For the past 12 months, the team has been finding out who really needs it, what customers will pay for and which features nobody touches. In this talk they share: the signals that told them they were onto somethingthe bets that did not workwhat they would do differently if they started again tomorrow For anyone building B2B software in Europe. Followed by open Q&A. Part of Kogito & Friends @ Tech Cafe, a full-day pop-up with coffee, demos and the Kogito Ventures team. Hosted by Sunbay and Kogito Ventures. See the full Poland Tech Week calendar